https://www.cnbc.com/2024/12/19/college-sports-programs-valuations.html
Thought this was interesting. KU is #37 with a valuation of $553M and revenue
of $128M. That makes it second in the Big 12. What you'll notice from the list
is the top 32 are almost all SEC and B1G schools, with a couple ACC in there.
Schools of note:
#1 OHIO STATE ($1.32 BILLION)
#2: UNIVERSITY OF TEXAS ($1.28 BILLION)
#3: TEXAS A&M ($1.26 BILLION)
#4: UNIVERSITY OF MICHIGAN ($1.06 BILLION)
#5: UNIVERSITY OF ALABAMA ($978 MILLION)
#6: NOTRE DAME ($969 MILLION)
Nebraska: #8 - Value of $943M, and revenue ($205M)
Texas Tech: #33 - Value of $619M ($147M) - Highest in Big 12
MIzzou: #35 - $590M ($142M)
KSU: #57 - $444M ($102M)
UNC: #40 $539M ($139M)
KU #53: ($555M)
MEMPHIS #76: ($148 MILLION)
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