Cracker Barrel unveils its new logo after 48 years

https://thehill.com/homenews/5462678-cracker-barrel-rebrands-logo-after-48-years/?tbref=hp

One of the country’s most famous restaurant chains just got a rebrand for the first time in almost five decades.

Cracker Barrel introduced a new logo on Tuesday as part of its “All the More” campaign, designed to enhance aesthetics in stores, in addition to redesigns that have decluttered the walls and improved the lighting.

“We believe in the goodness of country hospitality, a spirit that has always defined us,” Sarah Moore, chief marketing officer of Cracker Barrel, said in a news release. “Our story hasn’t changed. Our values haven’t changed. With ‘All the More,’ we’re honoring our legacy while bringing fresh energy, thoughtful craftsmanship and heartfelt hospitality to our guests this fall.”