Meta announces launch of Edits app, a tool for creators

https://techcrunch.com/2025/01/19/meta-announces-a-new-video-editing-app-called-edits-amidst-tiktok-and-capcut-ban/

“Today we’re announcing a new app called ‘Edits,’ for those of you who are passionate about making videos on your phone. There’s a lot going on right now, but no matter what happens, it’s our job to provide the best possible tools for creators,” he wrote.

Adam Mosseri said the app will have a suite of creative tools, including a dedicated tab for inspiration, a tab for keeping track of ideas, and a high-quality camera. Plus, it will have the ability to share draft versions of creations with friends or collaborators. He added that creators would be able to see insights on how videos made through Edits are performing on Instagram after publishing.

In a separate post, he emphasized that the app is “more for creators than casual video makers,” which is hard to quantify in measurable terms.