Michael movie nearing $800M at end of Memorial Day Weekend

Michael movie nearing $800M at end of Memorial Day Weekend 

Michael still has moves around the globe, where he’s nearing $800M ($788.8M by EOD Monday) with fifth frame take of $18.5M over 3-days (excellent -29% hold), and $23.6M over four days. The running domestic take by end the end of the holiday will stand at $317.8M.

Weekend estimates:

1.Mandalorian and Grogu (Dis) 4,300 theaters, Fri $33M 3-day $81M-$82M 4-day $91M-$94M/Wk 1

2. Obsession (Foc) 2,655 (+40) theaters, Fri $6M 3-day $19.9M (+16%) 4-day $24.8M, Total $55.1M/Wk 2

3. Michael (LG) 3,306 (-254) theaters, Fri $5M (-29%) 3-day $18.5M (-29%) 4-day $23.6M, Total $317.8M/Wk 5

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4. Devil Wears Prada 2 (20th) 3,300 (-530) theaters, Fri $3.2M 3-day $11.3M (-37%) 4-day $14.6M, Total $198.1M/Wk 4

5. Sheep Detectives (AMZ) 3,207 (-347) theaters, Fri $2.1M (-14%) 3-day $8M (-16%) 4 day $11M Total $45.5M/Wk 3

6.  Passenger (Par) 2,534 theaters, Fri $3.5M 3-day $8.5M 4-day $10.2M/Wk 1

The $15M Walter Hamada produced horror pic has a B- CinemaScore, and alright 64% definite recommend from the PostTrak audience. By comparison, the previous 18Mhz production of Hamada’s, January’s Primate opened to $11.1M and finaled at $25.6M off a $21M production cost (pic all in globally earned $39M). Male leaning at 54% with 41% female. Biggest demo is 18-24 at 36% with the 18-34 demo showing up at 69%. Latino and Hispanic moviegoers are tied in attendance with Caucasians at 31% apiece followed by 22% Black and 10% Asian American. No PLFs here. Pic’s best areas are West, South Central, South, and East where close to 80% of the gross is coming from vs a norm of 75.4% for all other titles in the marketplace. AMC Burbank in California is the pic’s top grossing theater with $12K through Friday. The opening is where tracking pretty much spotted it, and heck, this horror pic can be grateful for that in an Obsession obsessed holiday frame.

7. Mortal Kombat II (NL) 2,726 (-808) theaters Fri $1.45M (-69%) 3-day $5.5M (-59%) 4-day $7.1M Total $73.6M/Wk 3

8. I Love Boosters (Neon) 1,750 theaters, Fri $1.5M 3-day $3.9M 4-day $4.6M /Wk 1

CinemaScore audiences give the Boots Riley movie a B. The 4-day here is similar to the wide break of Riely’s Sorry to Bother You in its second frame of $4.2M. That summer 2018 arthouse pic topped out at $17.4M stateside. Mostly female here at 56% with Caucasians at 36%, Black moviegoers at 34%, Latino and Hispanic at 17%, and Asian American at 8%. Boosters is playing best on the coasts where 56% of the gross is coming from versus 43% of the other titles. The Grand Lake cinema in Oakland, CA is the pic’s top grossing locale with close to $30K.

9. Super Mario Galaxy Movie (Uni) 2,005 (-788) theaters Fri $700K (-34%), 3-day $2.6M (-42%) 4-day $3.3M Total $423.8M/Wk 8

10. Project Hail Mary (Amz) 1,321 (-856) theaters Fri $617K (-44%) 3-day $2.4M (-41%) 4-day $3M, Total $339.9M/Wk 10