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NIL May 14, 2026

Most Expensive Rosters in FBS 2026

Most Expensive Rosters in College Football:


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The new era of college football based around name, image and likeness payments has changed how rosters are built and which programs can compete at the top.

The Indiana Hoosiers came out of nowhere in 2024, reaching the College Football Playoff in Curt Cignetti's first year as head coach. Then, with some help on the NIL front, they brought in Fernando Mendoza through the transfer portal. Mendoza went on to win the Heisman Trophy, and the Hoosiers went 16-0 and won the National Championship. Just a few months after Texas head coach Steve Sarkisian said undefeated teams were a thing of the past.

There are plenty of other examples: Texas Tech, with the support of billionaire Cody Campbell, built up one of the top defenses in the country and reached the playoff. NIL can dramatically change a program's fortunes overnight.

Indiana Hoosiers quarterback Fernando Mendoza looking on during warmups at Hard Rock Stadium

Indiana Hoosiers quarterback Fernando Mendoza looks on during warmups before the College Football Playoff National Championship game against the Miami Hurricanes at Hard Rock Stadium in Miami Gardens, Florida, on Jan. 19, 2026. (Sam Navarro/Imagn Images)

Spending more money on players can't guarantee anything. But there's a much stronger likelihood that more expensive rosters will generally lead to higher-quality teams. So as we rapidly approach the start of the 2026 college football season, looking at estimates of NIL spending by team carries a significant amount of weight. Which teams will dominate their conferences and make a run at the playoff? Or which may have to hope they've spent their money wisely, even if it's a lower overall number?

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An organization called "College Front Office" has been compiling estimated NIL valuations for 68 teams in the Power 4 conferences, with the ultimate goal of determining which team has the most valuable roster in the sport. And, wouldn't you know it, there are plenty of playoff and SEC teams near the top of the list. Here's how the top 15 looks, per their estimates.

  1. Texas - $47.9M
  2. Miami - $44.0M
  3. Ohio State - $43.5M
  4. LSU - $42.8M
  5. Oregon - $42.8M
  6. Notre Dame - $40.4M
  7. Texas A&M - $38.9M
  8. Alabama - $37.2M
  9. Texas Tech - $36.3M
  10. Tennessee - $35.7M
  11. Ole Miss - $35.2M
  12. Georgia - $34.2M
  13. USC - $34.2M
  14. Oklahoma - $33.0M
  15. Michigan - $32.4M

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Comment
  • Michael MyersLast time I checked, the Longhorns haven't won a national championship in football since 2005. That's a lot of money wasted. #TookEm... for a ride.
    1 hour ago
  • Creative DirectorThere is the top-10 and the other 120 D1 schools pretending. That’s here right now. Ohio State will ALWAYS be top-5. I guess Miami had a slight shot because they did beat tOSU, but that was an anomaly that happened only because tOSU had a poor game and Miami had the second highest payroll in college football. It’s not going to happen for any AC or B12 school in the future. Look how Tech steamrolled through the B12 and then could barely even get on the scoreboard in their playoff game. B12 schools will be in the CFP but they will never win it.
    10 hours ago
  • 4D ChestThe MAC Conference (Central Michigan and Bowling Green etc) is now the farm system for the Power 4. As soon as an under-recruited kid gets 10 starts under his belt at Akron or Toledo, he hits the portal. Toledo runs an excellent program that gets NFL drafted players each year. The Toledos have to fight hard to keep their players from getting $100K paycheck offers from the SEC/B10.
    20 hours ago
  • Pied PiperOklahoma moved to the SEC for greener pastures. Had they stayed in the Big12 they would probably get an automatic CFP bid by winning the conference each year. Instead, they're the 8th best team in the SEC in a brutal arms race. #DoomerSooner
    21 hours ago
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