Skechers Winning with OG Sneaker deal from 2025

https://www.sportico.com/business/commerce/2026/og-anunoby-shoe-skechers-trademark-registration-logo-1234903137/

The Real Winner of the NBA Finals? A Sneaker Brand You’d Never Expect.

OG Anunoby’s game-winning play in Game 4 was made in Skechers — a brand that launched its first technical basketball shoe three years ago.

Anunoby joined Skechers’ roster less than a year ago. The shoes he wore — a custom Skechers SKX Nexus “NYC Blue” — aren’t even available for purchase. But none of that matters. “When you get a major athlete at a major sporting event wearing a signature product, it throws a halo around the brand,” Neil Saunders of GlobalData told Bloomberg.

Skechers holds less than 6% of the global sports footwear market but has been quietly gaining ground while Nike’s stock has fallen 45% over the past year. The brand also just signed a multi-year deal with the WNBA last month. One magical tip-in. A brand transformed.