https://techcrunch.com/2024/12/16/mark-zuckerberg-says-threads-now-has-100m-daily-active-users/
Meta’s microblogging platform, Threads, is growing at a quick
clip since it was launched last year, and it seems to have benefited from the
exodus of users from its rival, X, a couple months ago. The company’s CEO Mark
Zuckerberg said on Monday that more than 100 million people use Threads daily,
and that it now has 300 million monthly active users, up from 275 million in November.
While Threads has regularly updated numbers on its monthly
active users, this is the first time the company has revealed daily active user
figures.
In the past month, Meta has been aggressively releasing stats
and features as rival social network Bluesky, which has
over 25 million users, also benefits from users leaving X. Last month, Adam
Mosseri noted that Threads has constantly seen a million sign-ups per
day for three months.
The company has tried
to attract more people to the service by consistently releasing features
like custom
feeds, ‘starter
packs’ of accounts for new users to follow, and an option to change
your default feed.
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