#NIL #TexasLonghorns #40Million
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No surprise at all
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They're going full throttle. Next year it'll be $100M.
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Still have to produce on game day. NIL helps tremendously but not a guarantee of a championship.
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We $ee why Arch went to Texas and not Ole Miss like grandpa and Uncle Eli.
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the rich keep getting richer
The Texas Longhorns football program is projected to spend over $40 million in NIL deals for their players in 2025. This is double what Ohio St. paid to win the FBS Chip in 2024.