Cooper Flagg of Duke Basketball signs with New Balance.
Alabama State (HBCU) Marching Band
Shedeur Sanders for Nike
Gymnasts and basketball players make up 66% of NIL earners of women's college sports.
Larry Ellison helped to flip QB Bryce Underwood from LSU to Michigan.
Stanford Cardinal has named Andrew Luck as its first-ever football GM.
Arch Manning has signed with Red Bull as part of his NIL.
The Florida Gators Basketball program used NIL and analytics to gather under-the-radar talent.
The Texas Longhorns football program is projected to spend over $40 million in NIL deals for their players in 2025. This is double what Ohio St. paid to win the FBS Chip in 2024.
Cooper Flagg secured an amazing $28 million in NIL money in just one season at Duke.