#Rihanna #Dior #Jadore #NewFace
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Brilliant move by CD
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Very big deal
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Can't go wrong either way
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Out with the "old" (Charlize); in with the "new" (Rihanna)
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To "reinvigorate" the brand = get younger & get more diverse women
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No more fine AF Charlize?
Rihanna is the new face of J'Adore Parfums Christian Dior.