Until recently, Netflix had largely avoided large-scale acquisitions, preferring to build capabilities internally rather than buy them. The largest acquisition Netflix has ever completed was its roughly $700 million purchase of the Roald Dahl Story Company, meaning the InterPositive deal ranks among the company’s most significant investments to date, Tech Crunch reported. 

Netflix has not publicly confirmed the transaction’s value. Bloomberg reported that the actual cash payment may be lower than $600 million because InterPositive’s owners are eligible for additional payouts tied to performance targets.

What is InterPositive? Ben Affleck’s Stealth Tech Explained

InterPositive develops AI tools designed to help filmmakers work more efficiently during post-production. The software can address continuity errors, enhance scenes, and streamline editing workflows. The technology, however, doesn’t generate entirely new content or use footage without permission. 

“The filmmaking process really since its inception has been one long technological progression,” Affleck said in a video posted by Netflix. “We’ve always been seeking to make it feel more realistic, more honest, and InterPositive I hope is another iteration or step in keeping with that long and storied history.”

Affleck quietly launched InterPositive with backing from the investment firm RedBird Capital Partners. After developing the technology for several years, he began soliciting investment in 2025, meeting with venture capital firms and Hollywood studios about potential partnerships. Those discussions eventually led Netflix to view the technology as a potential in-house production tool, Bloomberg reported.

Netflix’s Strategic Pivot: From Studios to Software

The acquisition signals Netflix’s broader push to integrate AI into its production pipeline. According to TechCrunch, the company has already used generative AI in its original shows and films, including creating a building-collapse scene in the Argentine series, “The Eternaut.”